Houlihan Lokey Advises Sales Empowerment Group

Houlihan Lokey is pleased to announce that Sales Empowerment Group (SEG), a highly recognized outsourced sales and marketing consulting firm and a portfolio company of RFE Investment Partners, has acquired Action Selling, an award-winning sales training company. The transaction was announced on April 18, 2023.

Founded in 1990 by Duane Sparks, who authored the productivity-focused training program, Action Selling has trained, assessed, and certified more than 500,000 salespeople. Over the past decade, Action Selling has been consistently recognized as being one of the top 20 sales training companies by Training Industry, the most trusted source of information on the business of learning, and SellingPower.com, the leading digital magazine for sales managers and sales VPs.

SEG is a sales and marketing consulting firm providing services that drive revenue growth. The company uses a strategic, time-tested approach and works with its clients to create a sales-focused culture that helps revenue grow faster. SEG serves a variety of middle-market and larger companies in manufacturing, logistics, healthcare, technology, professional services, and other sectors.

The combination of SEG and Action Selling provides clients with a comprehensive suite of solutions across the entire revenue function: SEG, with core competencies in virtual sales teams, consulting services, sales playbooks, sales assessments, and a proprietary technology platform, and Action Selling, with its tried-and-true, multiprogram sales training platform.

RFE Investment Partners is a private equity firm focused on making control investments in established small market companies located in the United States. RFE is a long-standing firm founded in 1980 with more than 40 years of experience investing in the lower middle market. RFE’s investment strategy is to transform its portfolio companies from the lower end of the market to fully professionalized and market-leading middle-market companies. RFE is currently investing out of Fund IX.

Houlihan Lokey served as the exclusive financial advisor to SEG, a portfolio company of RFE Investment Partners. This transaction highlights the team’s expertise and continued success in the professional learning sector, marking the team’s 10th transaction since the beginning of 2021.

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