Houlihan Lokey Advises GMT Communications Partners on sale of Primesight

Houlihan Lokey is pleased to announce the sale of Primesight Ltd, a portfolio company of GMT Communications Partners (GMT), to Global Media & Entertainment Group (Global). The transaction was announced and closed on September 20, 2018.

Primesight is a leading provider of outdoor marketing solutions in the UK market with a nationwide footprint of more than 35,000 sites. Primesight's diverse portfolio includes small- and large-format advertising display panels on major roads and at airports, cinemas, convenience retail outlets, and the Network Rail roadside estate.

GMT Communications Partners is a leading private equity firm focusing on investments in European content, communications infrastructure, and tech-enabled services. With over 20 years of active investment experience, the GMT team is one of Europe's longest-established private equity firms specialising in these markets.

Global is one of the world's leading media & entertainment groups and Europe's largest radio company, with a portfolio of some of the largest and most respected media brands and music events. The acquisition marks Global's entry into the UK out-of-home sector with Primesight becoming part of Global's new "Global Outdoor" sector.

Tim Green, Managing Partner of GMT, said, "It was a privilege to work with CEO Naren Patel and the entire Primesight team, whose dedication and hard work made Primesight one of the leading out-of-home advertising businesses in the UK, delivering some of the best OOH experiences for its clients. We wish them every success for their future.

We greatly enjoyed working with the Houlihan Lokey team and thank them for their valuable insights as well as support and commitment throughout the process to deliver a successful outcome. We are delighted to have secured a fourth great exit this year, which underlines GMT's long-standing expertise in tech-enabled information and services businesses."

Houlihan Lokey acted as the exclusive financial advisor to GMT. The transaction highlights Houlihan Lokey's expertise in advising on complex transactions and delivering significant value to clients. It further demonstrates Houlihan Lokey's leading market position within the media and financial sponsor space.


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