Houlihan Lokey Advises Lightbox Out-of-Home Video Network

Houlihan Lokey is pleased to announce the sale of Lightbox Out-of-Home Video Network (Lightbox) to Cattri. As part of the transaction, Lightbox received significant growth capital to expand its nationwide out-of-home (OOH) digital video advertising business and integrate Cattri’s technologies throughout its network, while allowing Cattri its first entry point into the substantial and growing U.S. OOH market. PC Capital and Altum Capital provided financing for the deal. The transaction closed on October 29, 2020.

Lightbox is a leading OOH digital video network that leverages technology and creativity to connect advertisers with nearly 80 million monthly consumers. The premium video network offers national scale with hyperlocal execution via 4,500 can’t-miss, audio-enabled screens located within shopping and lifestyle centers in top markets across the United States. Lightbox’s digital out-of-home (DOOH) advantage means videos are 100% viewable, brand-safe, and fraud-free, which enables the delivery of high-impact ads to extremely targeted demographics across the nation.

Cattri is a leading OOH technology company based in Mexico City. Founded in 2008, the company has created a network of more than 5,000 displays in Mexico’s top shopping malls, public transport stations, and restaurants. Cattri’s content ecosystem includes more than 200 of Mexico’s leading advertisers and generates over 7 million views per day. The company has also developed the biggest private out-of-home channel in Mexico.

PC Capital is a private equity firm based in Mexico City that specializes in growth investments that have high social impact. The company manages funds, direct investments, and co-investments in Latin America.

Altum Capital is a leading multipurpose finance company that specializes in granting structured credit to small and high-growth businesses in Mexico.

Houlihan Lokey served as the exclusive financial advisor to Lightbox and assisted in marketing, structuring, and negotiating the transaction on its behalf. This cross-border transaction exemplifies the continued success and reach of Houlihan Lokey’s dedicated coverage to the OOH sector, ability to execute effectively across international jurisdictions, and commitment to delivering an outstanding result to the selling shareholders.

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