Houlihan Lokey Advises H.I.G. Capital

Houlihan Lokey is pleased to announce that an affiliate of H.I.G. Capital (H.I.G.) acquired Hibu Group (USA), Inc. (Hibu), a leading provider of digital marketing services to small and medium-sized businesses (SMBs). The transaction closed May 4, 2021.

H.I.G. Capital is a leading global alternative investment firm with $44 billion of equity capital under management.* Based in Miami and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta, as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro, and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/value-added approach. Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm’s current portfolio includes more than 100 companies with combined sales in excess of $30 billion.

Hibu Group (USA), Inc., is a leading provider of digital marketing solutions to SMBs across the United States. Hibu’s comprehensive suite of solutions includes search, social, and display advertising; search engine optimization; custom website development; listings management; and reputation management. Its solutions provide a one-stop shop and allow its SMB customers to have a truly integrated digital marketing program to attract and retain customers and grow their businesses. Today, Hibu serves over 80,000 customers across a wide range of industries through a highly trained sales force with nationwide local coverage.

Houlihan Lokey served as the financial advisor to H.I.G. Capital and assisted in assessing, evaluating, and negotiating the transaction. This deal highlights Houlihan Lokey’s expertise and strength in digital marketing and advertising as well as its deep relations and understanding of the sector.


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