Creator Tools Market Update—Winter 2021

Houlihan Lokey is pleased to present its Creator Tools Market Update.

In recent years, independent content creators have emerged as a growing force across digital channels and social media platforms. As barriers to entry fall and the content pie continues to grow, the number of creators wanting a piece of it grows even faster. To address this market, new, emerging models serve these creators’ needs in helping to produce and monetize content. In the report, we discuss several takeaways that we have seen from recent events.

We hope you find this update to be informative and that it serves as a valuable resource to you in staying abreast of the market. Given the fast-changing market in this current environment, we would be happy to discuss these developments in real time and look forward to staying in touch with you.

*The file is an Adobe Acrobat PDF. If you experience difficulty opening the downloadable file, you may need to download the free Acrobat Reader.


Roy Kabla Managing Director, Global Co-Head of the Technology, Media & Telecom Group
Josh Rothstein Vice President

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