The Impact of Sports Betting on Sports Media Transactions and Valuation: Chris Russo Authors Guest Commentary for Sports Business Journal
Chris Russo, a Managing Director in Houlihan Lokey’s Technology, Media & Telecom Group who leads the firm’s sports investment banking practice, recently wrote an article for Sports Business Journal on the “transformational effect” that the legalization of sports betting is likely to have on the sector, particularly the potential boon to sports media and marketing companies as the industry grows in the United States.