Houlihan Lokey has been named the No. 1 climber by rank in The Banker’s Top 500 Banking Brands 2019, and No. 5 climber by brand value. The firm’s Chief Marketing Officer, Scott Waltz, comments on how the firm is personalizing the brand to support the expansion of its global footprint, “I subscribe to the definition that ‘a brand is a promise of an experience’ and this is especially true for a brand such as Houlihan Lokey,” he says. “As an independent investment bank, we don’t use our balance sheet to serve our clients, so we must leverage our intellectual capital and tell a compelling and consistent story to our clients.” Read the piece here.