Houlihan Lokey’s Financial and Valuation Advisory team has issued the 2026 IPL Brand Valuation Study, its comprehensive report into the business enterprise and brand values of the Indian Premier League (IPL).
According to the report, the value of the IPL as a business has risen to US$20.6 billion, up 11.4% year-on-year, marking a second consecutive year of double-digit growth. Meanwhile, the IPL’s stand-alone brand value increased 10.3% year-on-year to US$4.3 billion, having added more than US$1.1 billion in value since 2023.
These transactions highlight growing institutional confidence in the IPL, as global investors increasingly recognize the league’s combination of audience scale, predictable revenue streams, and long-term commercial growth potential.