Writing in New Private Markets, Charlotte Peyraud, Director and Co-Head of Sustainability Advisory Services at Houlihan Lokey, explores how sustainability is extending beyond corporate responsibility to become an increasingly important consideration for investors, owners, and operators across the sports industry.
Ms. Peyraud examines how environmental performance, social impact, and good governance can influence commercial performance and long-term value creation, from operational resilience and fan engagement to sponsorship economics and investor appetite.
Read the article here.