Houlihan Lokey Advises Affinaquest

Houlihan Lokey is pleased to announce that Affinaquest Holdings, Inc. (Affinaquest), a portfolio company of Strattam Capital, has been acquired by Kindsight, a portfolio company of Incline Equity Partners. This transaction strengthens Kindsight’s higher education and athletics fundraising capabilities and expands its constituent relationship management (CRM) solutions, helping clients drive incremental fundraising revenues and increase constituent affinity.

Affinaquest is a leading CRM, data management, and analytics platform designed for higher education, collegiate athletics, and academic medical centers. Affinaquest powers colleges, universities, athletic departments, and academic medical centers to unlock their data potential. Offering innovative CRM software native to the Salesforce platform, a proprietary customer data platform, and advanced analytics, Affinaquest equips its clients with the tools and data to surface new fundraising opportunities and improve constituent engagement, resulting in meaningful revenue growth and increased affinity.

The partnership strengthens Kindsight’s ability to deliver innovative, adaptable solutions that meet the evolving needs of higher education, healthcare, enterprise nonprofits, and athletics organizations. Kindsight is now better equipped than ever to support complex fundraising organizations, including campaign management, gift processing, and powering intelligent donor journeys, all while maintaining configurability, speed, and the high level of support clients depend on.

The acquisition of Affinaquest represents a powerful step forward, uniting the strengths of two of the most trusted names in fundraising technology. This partnership with Affinaquest will strengthen Kindsight’s deep expertise in advancement operations, data strategy, and constituent engagement. This acquisition reflects a forward-thinking approach to creating lasting value for clients, teams, and the fundraising community as a whole.

Houlihan Lokey served as the exclusive financial advisor to Affinaquest. This transaction underscores the team’s deep domain expertise and continued success advising clients in the higher education software and nonprofit software sectors.

RELATED: Nonprofit, Academic and Research, Mergers & Acquisitions