Houlihan Lokey Advises American Furniture Rentals

Houlihan Lokey is pleased to announce that American Furniture Rentals, Inc. (AFR), has been acquired by an affiliate of One Rock Capital Partners, LLC (One Rock). Houlihan Lokey served as the exclusive financial advisor to AFR on the transaction, which closed on January 13, 2026.

Established in 1975, AFR is a premier, market‑leading furniture rental solutions platform serving the special events, trade show, residential, and commercial markets. The company provides an extensive selection of stylish, high‑quality furniture collections, complemented by intensive value‑added services. With 28 branches nationwide, AFR supports a diverse and loyal customer base across a range of attractive end markets.

One Rock is a middle-market private equity firm that makes investments in companies with potential for growth and operational improvement, working with highly experienced operating partners.

This transaction highlights Houlihan Lokey’s expertise in advising founder- and family-owned businesses, its strong relationships with financial sponsors, and its capabilities in executing complex transactions in the Equipment-as-a-Service sector.

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