Houlihan Lokey Advises Astira Capital Partners

Houlihan Lokey is pleased to announce that Astira Capital Partners (Astira), a Boston-based private equity firm investing in technology-enabled and data-driven services businesses, has acquired CallRevu. The transaction was announced on October 14, 2025.

Astira was founded in 2023 and is investing out of a $675 million Fund 1. The company partners with like-minded founders and management teams to scale leading middle-market, technology-enabled, and data-driven services businesses. Astira’s collaborative approach to partnership supports value creation through investments in human capital and technology, and by implementing best-in-class operational practices across the organization with a particular focus on sales and marketing as well as data science.

CallRevu, the automotive industry’s leading call intelligence platform, serves more than 5,000 dealerships. Astira’s investment will support the expansion of product capabilities, including AI-powered call analytics, dealership-specific telephony, and TestTrack Learning Lab—a personalized, performance-driven training experience for automotive teams. In addition to organic growth, this partnership will enable CallRevu to continue to pursue strategic acquisitions that complement its platform and accelerate innovation across the dealership technology landscape.

CallRevu provides an end-to-end ecosystem that combines dealership-specific telephony, real-time call tracking, performance analytics, role-based training, and reputation management into a holistic, integrated solution. By turning disconnected call data into actionable insights, CallRevu empowers dealerships to deliver stronger customer experiences, elevate employee performance, and drive measurable growth across both sales and service operations.

Houlihan Lokey served as the exclusive financial advisor to Astira.

RELATED: MarTech, Transportation, Logistics, and Mobility, Mergers & Acquisitions