Houlihan Lokey Advises Comscore

Houlihan Lokey is pleased to announce the successful placement of a $60 million senior secured credit facility, comprising a $15 million revolver and $45 million term loan, for Comscore, Inc. (NASDAQ:SCOR), a global provider of audience measurement services. Proceeds from the transaction were used to optimize the company’s balance sheet, fund cash to the balance sheet for growth and other internal initiatives, and pay transaction-related fees and expenses. The transaction closed on December 31, 2024.

Founded in 1999 and headquartered in Reston, Virginia, Comscore is a global provider of media measurement and data analytics that empowers companies to better understand and optimize audience engagement across multiple platforms. Through proprietary data and advanced analytics, the company is able to combine detailed information across digital platforms (i.e., smart TVs, mobile devices, tablets, and computers), direct-to-consumer applications, and movie screens to provide demographic and other descriptive data on individual- and household-level audiences. Comscore’s solutions are built at the local level and provide customers with granular audience details used to better understand how content performs across platforms, the best way to distribute content, refine market campaigns to maximize reach, benchmark against competitors, and better understand viewer engagement.

Houlihan Lokey’s Capital Markets Group served as the exclusive placement agent to Comscore, assisting the company in arranging, structuring, and negotiating the financing. The success of this transaction highlights Houlihan Lokey’s ability to bring deep capital markets expertise to help public company clients access private credit transaction alternatives.

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