Houlihan Lokey Advises Consello Capital

Houlihan Lokey’s Consumer Group is pleased to announce that Consello Capital, the private equity arm of Consello, has made a significant investment in CleanBoss (the company).

This deal represents another successful transaction for Houlihan Lokey’s Household Products team in the specialty cleaning sector.

CleanBoss is an innovative provider of next-generation cleaning and disinfectant products featuring industry-leading power and efficacy, all without compromising health and safety, disrupting both consumer and commercial verticals. It was co-founded by legendary inventor Joy Mangano and GRAMMY® Award-winning artist and entrepreneur Armando Christian Pérez, known globally as Pitbull. CleanBoss has rapidly emerged as one of the most dynamic and disruptive brands in the cleaning category. Over the past five years, CleanBoss consumer products have improved the lives and homes of millions of consumers across the U.S. In 2025, CleanBoss was recognized by Inc. Magazine as one of the fastest-growing private companies in the U.S. Consello’s strategic investment will help fuel this next phase of rapid growth.

More than a brand, CleanBoss is a movement and an industry watchdog, exposing the unsafe chemicals, harmful side effects, and greenwashing tactics of the “Big Clean” establishment. Built for underdogs and everyday heroes, it offers powerful botanical products, such as CleanBoss Multi-Surface Disinfectant and Eat Cleaner, the world’s only patented, lab–proven natural food wash. Inspired by Pitbull’s late mother’s journey as a house cleaner and Ms. Mangano’s storied legacy of innovation and disruption, CleanBoss is fueled by their shared drive to create products that change lives and challenge the status quo. CleanBoss recently launched CleanBoss Pro industrial products, which are already powering iconic institutions such as One Times Square, the Smithsonian’s National Zoo, Howard University, and LaGuardia Airport, bringing patented, hyper-powerful, clean cleaning technology both to households and institutions nationwide.

The global cleaning and hygiene products market continues to experience strong growth as consumers and enterprises increasingly demand effective solutions that are free from harsh chemicals. CleanBoss is uniquely positioned to meet this moment of category transformation, offering patented, third-party-tested cleaning formulations that give consumers and companies the cleanest way to clean, all while saving time, money, and space.

Consello is an advisory and investing platform with offices in New York, London, Dublin, Belfast, Abu Dhabi, and Riyadh. Consello’s distinct advisory practices provide the complete strategic counsel today’s leaders need to grow and transform their organizations. Consello’s advisory expertise spans corporate advisory, M&A, management consulting, talent, and sports and entertainment. Dedicated teams operate within each practice, led by a leadership group with deep operational experience across industries, business growth stages, and market cycles, and with an expansive set of global corporate relationships. Consello’s investment business, Consello Capital, identifies high-potential middle-market companies and invests capital and expertise to transform their growth.

Houlihan Lokey served as the sole financial advisor to Consello Capital.

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