Houlihan Lokey Advises Xponential Fitness

Houlihan Lokey is pleased to announce that Xponential Fitness, Inc. (NYSE:XPOF; Xponential), one of the leading global franchisors of boutique health and wellness brands, announced that it has completed the divestiture of CycleBar and Rumble to Extraordinary Brands, LLC.

Xponential is one of the leading global franchisors of boutique health and wellness brands. Through its mission to deliver the talents, assets, and capabilities necessary for successful franchise growth, the company operates a diversified platform of six brands spanning modalities, including Pilates, barre, stretching, strength training, metabolic health, and yoga. In partnership with its franchisees and master franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U.S. and internationally, with franchise, master franchise, and international expansion agreements in 49 U.S. states, Puerto Rico, and 30 additional countries. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest barre brand in the United States; BFT, a functional training and strength-based program; and Lindora, a provider of medically guided wellness and metabolic health solutions.

Extraordinary Brands is a franchisor in the health and wellness space that is rapidly growing through a mix of strategic acquisitions and organic brand startups. It currently operates four brands: Neighborhood Barre, a full-body workout class; Eat The Frog Fitness, a group fitness class centered around a science-backed, technology-driven approach using customized heart rate training and adaptable programming; Purvelo, a rhythm-driven cycling studio; and Row House, a rowing-centric strength training class.

Houlihan Lokey acted as the exclusive financial advisor to Xponential.

This transaction reinforces Houlihan Lokey’s strong practice in the franchising space as well as the fitness and active lifestyle sector, demonstrating the team’s exceptional success rate and continued momentum.

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