Houlihan Lokey Advises EMERAM Business Partners

Houlihan Lokey is pleased to announce that funds advised by EMERAM Business Partners (EMERAM) have invested in Provital GmbH (Provital), a leading German direct-to-consumer (D2C) provider of premium dog and cat food.

EMERAM is one of the leading investment managers for medium-sized companies in the German-speaking region. The funds advised by EMERAM provide more than €700 million of capital for the development of growing companies. The portfolio includes companies in the technology/software, value-added services, and new consumer goods sectors. EMERAM acts as a long-term business development partner for its portfolio companies and promotes sustainable growth.

Provital is a leading and fast-growing nationwide D2C supplier of premium dog and cat food, using an exclusive network of specialist consultants to provide personalised, professional advice and long-term customer loyalty. Provital consultants are independent but work exclusively for Provital and receive ongoing training on the products they sell. Provital’s product portfolio focuses on premium quality wet food for dogs and cats, catering to the growing trend of quality-conscious pet owners. The products are sold by more than 2,000 specialist advisers who provide professional advice and maintain close relationships with their customers.

Houlihan Lokey acted as the exclusive financial advisor to EMERAM and provided debt advice on all commercial aspects of the financing transaction. Following a comprehensive lender selection process, this advice secured an attractive and well-balanced financing package to support the company’s future growth strategy.

RELATED: Consumer, Food & Beverage, Capital Markets