Houlihan Lokey Advises Honk Technologies

Houlihan Lokey is pleased to announce that Honk Technologies, Inc. (Honk) has been acquired by Frontenac.

Honk is a technology platform powering roadside assistance, accident management, and vehicle logistics for insurers, automotive OEMs, fleets, and mobility providers. Its AI-powered dispatch and service management platform connects drivers with a nationwide network of service providers in real time, delivering faster service, greater transparency, and a more efficient, multi-source operating model for enterprise partners.

Over the past decade, Honk has built a fully digital roadside logistics platform designed to replace legacy call-center dispatch and closed provider networks with a real-time, intelligent network. Honk dynamically connects the best available service providers based on location, performance, and job fit, while giving enterprise partners complete visibility into service performance, cost, and customer experience. This model enables a faster, more transparent roadside experience for drivers and a more scalable, efficient operating model for insurers, automakers, fleets, and mobility platforms.

Frontenac is a Chicago-based private equity firm focused on lower-middle-market buyout transactions in the consumer, industrial, and services industries. The firm partners with experienced operating executives through an executive-centric approach aimed at identifying, acquiring, and building market-leading companies through transformational acquisitions and operational improvement.

At the closing of this transaction, Honk completed a strategic add-on acquisition of Curbside SOS, bringing together two companies focused on building the next generation of digital infrastructure for roadside assistance, accident management, and mobility services.

Honk founder Corey Brundage commented on the transaction: “We focused on solving the hardest problems in enterprise roadside assistance—secondary tows, accident handling, and transparency. Combining that work with CurbsideSOS’s scale and leadership creates something the industry hasn’t had before.“

Houlihan Lokey served as the exclusive financial advisor to Honk. This transaction highlights Houlihan Lokey’s continued success as a leading advisor in the transportation technology space.

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