Houlihan Lokey Advises Armira

Houlihan Lokey is pleased to announce that Armira has acquired German software company Factor Eleven GmbH (Factor Eleven).

Factor Eleven is a leading technology company providing a one-stop software solution for digital marketing, which supports advertisers in their cross-channel campaigns on the open internet. Founded in 2014 by Alexander Anhuth, the company uses its own technology stack with proprietary algorithms to automate and simplify the process, from campaign planning to billing. Simultaneously, the platform processes digital campaigns for more than 1,000 companies. Its customers and partners include well-known companies from the corporate enterprise, agency, and SME sectors. The company currently employs just under 100 people and, in addition to the German market, is also active in the Austrian and French markets. Further international markets will follow.

Armira is a Munich-based investment holding that invests in established, market-leading, and fast-growing companies in Europe, with a focus on family businesses and technology. With its unique capital base of German and international entrepreneurs as well as entrepreneurial families, Armira provides patient capital with a flexible holding period to focus on the long-term development of its partner companies.

Houlihan Lokey acted as exclusive financial advisor to Armira, providing M&A and debt advisory services. This transaction underpins Houlihan Lokey's focus and expertise in the MarTech and AdTech sectors.

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