Houlihan Lokey Advises BeautyBio

Houlihan Lokey is pleased to announce that BeautyBio has been acquired by Rhyz Inc., the investment arm of Nu Skin Enterprises (NYSE:NUS), a US beauty and wellness company. The financial terms of the deal are undisclosed.

Headquartered in Dallas, Texas, BeautyBio is a trusted, clinically-proven skincare brand and a leader in the beauty devices category. Its product offering includes a wide range of facial skincare products and a collection of patented beauty devices covering microneedling, hydration, pore cleansing, facial rolling and more. By coupling its skincare products with its innovative devices, BeautyBio products work synergistically to produce exceptional at-home results. With an omnichannel distribution strategy, BeautyBio sells its products offline through major US beauty retailers including Ulta and Sephora, online through its D2C website and 3rd party online retailers, and via US TV shopping channels.

As part of the transaction, Kainos Capital, a middle market private equity firm, will sell its minority stake in BeautyBio to Nu Skin Enterprises. Jamie O’Banion, founder and CEO of BeautyBio, will continue to lead the business going forward.

Nu Skin Enterprises (NYSE:NUS), headquartered in Provo, Utah, is a leading personal care and wellness company active in the direct-selling channel. Nu Skin’s existing product offering includes a wide range of skincare products, beauty devices focusing on anti-aging, and dietary supplements. Under the Nu Skin and Pharmanex brands, the company sells products in 54 markets through a network of approximately 1.2 million independent distributors. The company has been listed on the New York Stock Exchange since 1996.

Kainos Capital is a Dallas-based private equity firm with a dedicated focus on the North American food and consumer products sectors. Kainos invests in founder-owned businesses, including manufacturers and marketers of food and ingredients products, nutritional supplements and over-the-counter products, beauty and personal care products, and specialty distributors.

Houlihan Lokey acted as the exclusive financial advisor to BeautyBio. This deal represents another successful transaction for Houlihan Lokey in the beauty and personal care industry after recently advising Yellow Wood Partners on the acquisition of North American deodorant brand Suave, the sale of legacy skincare brand Diadermine to Labori International, and the sale of LifeStyles and Skyn to Linden Capital Partners. With over 175 transactions announced since January 2021, Houlihan Lokey reinforces its global leadership in the consumer, food, and retail space.