Houlihan Lokey Advises Digital Turbine (2)

Houlihan Lokey is pleased to announce that Digital Turbine (NASDAQ:APPS) has acquired Fyber (XTRA:FBEN). The acquisition of Fyber is expected to further Digital Turbine's strategy to provide comprehensive media and advertising solutions for its partners and advertisers while enriching the mobile experience for end users through native on-device discovery. The transaction closed on May 25, 2021.

Digital Turbine simplifies content discovery and delivers relevant content directly to consumer devices. The company's on-demand media platform powers frictionless app and content discovery, user acquisition and engagement, operational efficiency, and monetization opportunities. The company is headquartered in Austin, Texas, with global offices in Arlington, Durham, Mumbai, San Francisco, Singapore, and Tel Aviv.

Fyber is a leading advertising technology company. It empowers app developers and digital publishers to generate business-critical revenue streams with targeted advertising, enabling them to optimize the yield they generate from advertising. It enables cross-device advertising with a global reach and a strong focus on video.

By combining Fyber's rapidly growing mediation, exchange, and advertising solutions with Digital Turbine's core native application and content discovery experiences, the combined company should be ideally positioned to be a leading end-to-end solution for mobile brand acquisition and monetization. Combined with the AdColony and Appreciate acquisitions, Fyber represents an extremely valuable puzzle piece for Digital Turbine to strategically assemble one of the largest full-stack mobile advertising solutions in the industry that will be advantageously positioned to leverage the company's vast device distribution footprint and array of innovative products, such as SingleTap.

Houlihan Lokey served as the exclusive financial advisor to Digital Turbine.

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