Houlihan Lokey Advises Digital Turbine

Houlihan Lokey is pleased to announce that Digital Turbine (NASDAQ:APPS) has acquired AdColony, a subsidiary of Otello (OB:OTEC). The acquisition of AdColony is expected to further Digital Turbine’s strategy to provide a comprehensive media and advertising solution for their operator and OEM partners while enriching the mobile experience for end users by delivering highly relevant content to their fingertips.

Digital Turbine simplifies content discovery and delivers relevant content directly to consumer devices. The company’s on-demand media platform powers frictionless app and content discovery, user acquisition and engagement, operational efficiency, and monetization opportunities. The company is headquartered in Austin, Texas, with global offices in Arlington, Durham, Mumbai, San Francisco, Singapore, and Tel Aviv.

AdColony is one of the largest mobile advertising platforms in the world, with a reach of more than 1.5 billion monthly users globally. AdColony’s mission is to drive business outcomes that matter for advertisers and publishers using its best-in-class mobile technology, the highest-quality mobile ad experiences, and leveraging its curated reach.

The acquisition of AdColony is consistent with Digital Turbine’s strategy to provide a comprehensive media and advertising solution for its operator and OEM partners while enriching the mobile experience for end users by delivering highly relevant content to their fingertips. Bill Stone, CEO of Digital Turbine, said, “The ability for Digital Turbine to utilize AdColony’s unique mobile advertising solutions across our vast device distribution footprint will unlock significant new monetization opportunities for the combined company’s platform offerings. With the addition of AdColony, we will expand our collective experience, reach, and suite of capabilities to benefit mobile advertisers and publishers around the globe. Performance-based spending trends by large, established brand advertisers present material upside opportunities for platforms with unique technology deployable across exclusive access to inventory.”

Houlihan Lokey served as the exclusive financial advisor to Digital Turbine.