Houlihan Lokey Advises ECM Fund GEP V

Houlihan Lokey is pleased to announce that German Equity Partners V, a fund managed by independent German investment company ECM Equity Capital Management GmbH, has entered into a partnership investment with Intermate Group, a leading social media and influencer marketing specialist.

The Berlin-based Intermate Group, consisting of the fast-growing social media agency Intermate Media GmbH and the production company TRUEMATES GmbH, pursues a social-first strategy, specialising in creating and implementing social media and influencer campaigns across all social platforms as well as producing content too. The group is a market leader in Germany, particularly in campaigns and the development of brand channels for companies on the fast-growing social media platform TikTok.

Together with ECM, the company’s founders plan to continue the success story of the group and expand its enormous potential in the fast-growing area of social media and influencer marketing as well as in social commerce, which is expected to grow about three times as fast as traditional online commerce by 2025.

Houlihan Lokey provided debt advice on all commercial aspects of the financing transaction. Following a comprehensive selection process involving several financing options, this advice secured a competitive financing package to support the group’s growth strategy.