Houlihan Lokey Advises Endless

Houlihan Lokey is pleased to announce that Endless LLP has acquired Hovis Holdings Ltd. (Hovis) from The Gores Group and Premier Foods plc. The transaction was signed and closed on 5 November 2020.

With a 130+ year heritage, Hovis is the No. 2 bread brand in the UK and is much loved by consumers and supported by key customers and suppliers. The company has seen strong growth in its branded market share and is well placed to capture further share of the UK’s £4 billion bakery category. With headquarters in High Wycombe, England, Hovis employs c. 2,700 people and operates eight bakery sites, its own flour mill, and a nationwide distribution network.

Under the current management team, Hovis has seen a significant upturn in trading in the last four years and will continue to drive its strategy focused on delivering high-quality products, customer value, and service. Endless will support the Hovis management team with further investments into the business infrastructure, growth of its branded range, and other bakery products.

Following successes involving Fox’s Biscuits, Give & Go, Voortman Bakery, Dolciaria Acquaviva, Tate’s Bake Shop, Diversi Foods, Nonni’s, and Burton's Biscuits, this transaction reinforces Houlihan Lokey’s leading global franchise in the bakery/biscuits industry.

Houlihan Lokey acted as the exclusive financial advisor to the buyer.