Houlihan Lokey Advises FieldRoutes

Houlihan Lokey is pleased to announce that FieldRoutes (formerly PestRoutes and Lobster Marketing), a leading provider of software for field service businesses and a portfolio company of Gryphon Investors, has been acquired by ServiceTitan. The transaction closed on February 1, 2022.

FieldRoutes is a cloud-based and mobile SaaS provider for field service businesses. Its platform automates many aspects of field service operations for enterprise and small business customers with office management, advanced route optimization, payment processing, digital sales, marketing, and customer acquisition capabilities. Contractors across the country rely on FieldRoutes to provide them with data-driven insights to become more efficient and drive revenue to their business so they can grow quickly, scale intelligently, and serve their customers relentlessly.

ServiceTitan is an end-to-end business management software platform that powers key workflows and connects key stakeholders in a trades business. The company's software platform includes CRM, intelligent dispatch, custom reporting, marketing automation, a mobile solution for field techs, and accounting, payments, and financing integrations. By bringing an integrated SaaS platform to an industry traditionally underserved by technology, ServiceTitan makes a direct and positive impact on the lives of thousands of entrepreneurs and their extended teams.

The acquisition will enhance ServiceTitan’s existing suite of technology and empower FieldRoutes to accelerate growth and provide its customers with exceptional service to help them grow their business.

Houlihan Lokey served as a financial advisor to Gryphon and FieldRoutes, assisting in marketing, structuring, and negotiating the transaction. This deal represents our ninth transaction in the FSM software space, including six in the past 12 months.

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