Houlihan Lokey Advises FLEX Capital

Houlihan Lokey is pleased to announce that FLEX Capital has successfully acquired a majority stake in Commercial Excellence GmbH (ComX), a leading B2B sales-enablement platform. The transaction closed on 8 August 2022.

Next-generation private equity fund FLEX Capital has agreed to enter into a partnership with ComX. Together with ComX’s founders, FLEX Capital intends to develop ComX from a hidden champion to a leading international provider of SaaS solutions for sales automation.

Based in Berlin and Cape Town, ComX is the only company that covers the entire sales process for businesses with complex B2B products and services with its solutions. The company enables enterprises to win new customers strategically and predictably by shortening sales cycles to a few days through processutomation and digitisation. Since its inception in 2018, ComX has shown an annual growth rate of over 125% and has more than 400 medium-sized customers.

Together with FLEX Capital, an experienced private equity fund with a focus on fast-growing, medium-sized German internet and software businesses, ComX plans to further strengthen its innovative product offering and support the internationalisation of the company.

Houlihan Lokey acted as debt advisor to FLEX Capital on the acquisition financing. Following a comprehensive selection process, this advice secured a competitive financing package to support the company’s growth strategy.