Houlihan Lokey Advises iPromote

Houlihan Lokey is pleased to announce that 2KDirect (dba iPromote) has received a strategic growth investment from Cohere Capital. The transaction closed on June 25, 2021.

iPromote is a leading omnichannel digital advertising platform purpose-built for small- and medium-sized businesses (SMBs). iPromote’s software platform automates the creation, targeting, and execution of high quality, tailored digital advertising across web, mobile app, video, social, and native ad channels, allowing SMB advertisers to cost-effectively reach their desired audiences. The investment and partnership with Cohere will allow iPromote to continue to enhance its offering and further penetrate the underserved SMB digital advertising market through additional channel and agency partners.

Cohere Capital is a Boston-based private equity firm focused exclusively on middle-market growth companies. Cohere Capital has a flexible mandate across growth markets but primarily targets recapitalizations and growth investments in rapidly growing technology-enabled services companies.

Houlihan Lokey served as iPromote’s exclusive financial advisor and assisted in marketing, structuring, and negotiating the transaction on behalf of iPromote. This transaction extends Houlihan Lokey’s advisory track record in the broader advertising technology (ad tech) and digital marketing sectors and exemplifies Houlihan Lokey’s continued success supporting founder-owned businesses.