Houlihan Lokey Advises It’s All Good

Houlihan Lokey is pleased to announce the sale of It’s All Good, producer of premium tortilla brand Manomasa and a wide range of own-label snacks for UK retailers, to Valeo Foods Group. The transaction was signed and completed on 22 December 2020. The financial terms of the deal are undisclosed.

Founded in 2012, It’s All Good is one of the leading innovators in the UK snacking market. The company manufactures a broad range of savoury snacks from its production facilities in Gateshead, England, including the premium tortilla brand Manomasa. It’s All Good supplies major UK retailers such as M&S, Lidl, ALDI, and Sainsbury’s with an offering of own-label tortilla snacks, rice cakes, popped chips, and flatbread chips. The company’s outstanding product development capabilities have enabled them to achieve numerous first-to-markets in the snacking category and deliver strong growth.

Valeo Foods Group, a portfolio company of CapVest Partners LLP, is a fast-growing global ambient food business with operations in the UK, Ireland, and Continental Europe. The group has annual sales in excess of €1 billion and owns a portfolio of 82 food brands, including category-leading snacking brands Jacob’s Biscuits, Kelkin, Metcalfe’s, and Kettle Brand.

This deal represents another successful transaction for Houlihan Lokey in the snacking industry after recently supporting Eat Natural in its sale to the Ferrero Group and Thomas H. Lee Partners in the sale of Give & Go to Mondelēz. With 31 transactions announced since January, Houlihan Lokey has reinforced its global leadership in the consumer space.