Houlihan Lokey Advises Lotus Bakeries

Houlihan Lokey is pleased to announce that Lotus Bakeries has acquired Kiddylicious. The transaction closed on 26 July 2018.

Lotus Bakeries is a snacks and biscuits business with worldwide presence through the Lotus, Lotus Biscoff, Lotus Dinosaurus, Lotus Suzy, Peijnenburg, Snelle Jelle, Annas, Nākd, TREK, BEAR, and Urban Fruit brands. By maintaining a healthy balance between tradition and innovation, the Lotus brand indulges consumers with a unique range of high-quality, tasty products. Under the Nākd, TREK, BEAR, and Urban Fruit brands, Lotus Bakeries offers tasty snacks, manufactured from all-natural, unprocessed ingredients, with no added sugar. Headquartered in Belgium, Lotus Bakeries runs production facilities in Belgium, the Netherlands, France, and Sweden and 19 own sales teams in Europe, America, and Asia. Its products are distributed to more than 40 countries worldwide. Lotus employs approximately 1,500 people worldwide and generated over €500 million of sales in 2017.

Born in Buckinghamshire, UK, in 2009, Kiddylicious was founded by Sally Preston, mother of two and former Marks & Spencer food scientist, to help deliver delicious, nutritious food for little ones that benefits each stage of their development. Loved by parents and children, Kiddylicious' product range is healthier than alternative snacks consumed by children, with many of its recipes free from dairy, lactose, gluten, and allergens. Most products have no added sugars or salt or are high in protein. Due to its diverse, innovative portfolio of baby snacks and meals, Kiddylicious is the fastest-growing brand in the UK baby food market and has become a must-stock brand for all major retailers. Kiddylicious is also present abroad in 25 countries.

Houlihan Lokey acted as financial advisor to Lotus Bakeries.