Houlihan Lokey Advises Maguar Capital

Houlihan Lokey is pleased to announce that Maguar Capital Management GmbH (Maguar) has successfully acquired Effectory Holding BV (Effectory), a leading provider of continuous employee listening software. The transaction closed on 11 August 2022.

The partnership with Effectory’s founders and current management underpins Maguar’s strong commitment to further supporting the company’s development and its vision of delivering tangible value throughout the entire employee lifecycle. Headquartered in Amsterdam, the Netherlands, Effectory provides an integrated approach to understanding the complete employee experience, while its SaaS offering leads to valuable insights and guidance. The new partnership aims to further accelerate strong growth, especially in the DACH region.

Together with Maguar, an experienced sponsor in the software industry with a significant footprint and deep expertise in the HR tech sector, Effectory plans to continue the platform’s success story and strengthen its product offering. Maguar’s previous experience in the HR tech sector includes investments in HRworks and Ingentis.

Houlihan Lokey served as the exclusive financial advisor to Maguar and provided debt advice on all commercial aspects of financing the acquisition. Following a comprehensive selection process, this advice secured a competitive financing package to support the company’s growth. The transaction further highlights Houlihan Lokey’s proven success in arranging annual recurring revenue (ARR) financings in the IT/software industry.

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