Houlihan Lokey Advises Mesmerize Media

Houlihan Lokey is pleased to announce that Mesmerize Media, LLC (Mesmerize), a portfolio company of The Beekman Group (Beekman), has been acquired by MJH Life Sciences (MJH). The transaction closed on February 7, 2023.

Mesmerize is a leading POC advertising operator that delivers valuable patient education, information resources, and consumer engagement across an expansive network of healthcare and wellness facilities throughout the U.S. With a comprehensive and diversified set of OOH capabilities, the company offers digital signage, static wallboards, and a variety of other high-value specialized media and advertising options, all available in doctors’ offices (exam and waiting rooms), pharmacies, community centers, mass transit locations, and a wide variety of other locations. The company’s advertisement displays are distributed through contracted networks, including healthcare practices, retail partners, and transit municipalities. The company was founded in 2006 and is headquartered in New York City.

Beekman is a private equity firm, based in New York City, focused on building industry-leading companies in the healthcare, business services, and consumer sectors. The firm partners with management teams who desire to be significant owners and create meaningful value by accelerating organic and acquisition growth initiatives. Beekman manages $1 billion in assets and has completed more than 185 transactions since inception.

MJH is the largest privately held, independent, full-service medical media company in North America dedicated to delivering trusted healthcare news across multiple channels, providing healthcare professionals with the information and resources they need to optimize patient outcomes. MJH combines the reach and influence of its powerful portfolio of digital and print product lines, live events, educational programs, and market research with the customization capabilities of a boutique firm.

Houlihan Lokey acted as the exclusive financial advisor to Mesmerize and structured and negotiated the transaction on behalf of the company and its shareholders. This transaction represents another compelling data point for the firm’s active practice within the out-of-home specialty of healthcare media and the point-of-care sectors.