Houlihan Lokey Advises Mommy’s Bliss

Houlihan Lokey is pleased to announce that Mommy’s Bliss, an all-natural, over-the-counter health and wellness brand for babies, kids, moms, and moms-to-be, has entered into a partnership with Swander Pace Capital (SPC), a leading private equity firm specializing in consumer product companies.

Mommy’s Bliss was founded in 1999 by Roshan Kaderali, mother of three, who introduced gripe water, an herbal digestive supplement for infants, to the United States while working in the medical field as a pediatric nurse, midwife, and doula. Her daughter, Yasmin Kaderali, is now the CEO and the Mommy’s Bliss product line now includes more than 40 wellness products for families, focusing on digestive support, probiotics, vitamins, sleep support, and immunity products. Mommy’s Bliss products can be found in more than 40,000 stores across the country and through online retailers, including Amazon, Target, Walmart, Walgreens, Meijer, Dollar General, and many more.

Swander Pace Capital is a private equity firm that invests in companies that are integral to consumers’ lives. Representative investments include Renew Life, Bragg Live Food Products, Swanson Health Products, Clarion Brands, aden + anais, HALO, Merrick Pet Care, Kicking Horse Coffee, J.R. Watkins, Monistat, and other leading brands. The firm partners with management teams to help build companies to their full potential. With offices in California, New Jersey, and Ontario, Canada, SPC has invested in more than 50 companies and raised cumulative equity commitments of approximately $1.8 billion since 1996.

Houlihan Lokey served as the exclusive financial advisor to Mommy’s Bliss and assisted in structuring and negotiating the transaction on its behalf. This deal underscores Houlihan Lokey’s deep expertise in the consumer health and wellness sector, following the sales of Nuun to Nestlé Health Science; SmartyPants Vitamins to Unilever; Care/of to Bayer; and Zarbee’s to Johnson & Johnson. The transaction also strengthens the firm’s track record of working with the most innovative and disruptive brands in the mom and baby space.