Houlihan Lokey Advises Oumph!

Houlihan Lokey is pleased to announce that Oumph! has been acquired by the LIVEKINDLY co. The deal closed 30 June 2020.

Founded in 2014, Oumph! is an award-winning, plant-based brand that is part of the Swedish company Food for Progress, which seeks to help create a sustainable and secure worldwide food system. In a category dominated by free-from claims, Oumph! stands out for its disruptive messaging along with its unique taste and texture. Since its launch in 2015, the brand has become a favourite among a wider audience across markets, driving new consumers to the plant-based category. Oumph! is enjoying a strong sales development and reported a 40% growth for Q1 2020 across all markets.

The LIVEKINDLY co. is a collective of heritage and startup brands on track to become one of the world’s largest plant-based food companies. Committed to transforming the global food system, the LIVEKINDLY co. has established strategic partnerships with seed growers, producers, and distributors and invested in infrastructure to transform traditional meat production facilities into centres for plant-based products.

Houlihan Lokey served as the exclusive financial advisor to Food for Progress and its shareholders in finding a strategic partner that can support the rapid growth of the company and enable it to achieve its vision of becoming a leader in plant-based food across a range of applications. This transaction reinforces Houlihan Lokey's strong global franchise in the food and beverage industry.