Houlihan Lokey Advises PriceSpider

Transaction: Houlihan Lokey Advises PriceSpider

We are pleased to announce that NeuIntel, LLC (dba PriceSpider) has received a significant growth investment from Frontier Capital. The transaction closed on September 28, 2018.

Founded in 2004 and based in Irvine, California, PriceSpider is a leading retail analytics platform that serves hundreds of brands across a broad base of consumer verticals, such as electronics and appliances, computers and office products, health and beauty, home furnishings, food, games, toys, sporting goods, and others. PriceSpider's SaaS platform gives brand manufacturers a unified view of consumer purchasing behavior throughout the online retail journey. PriceSpider's real-time data connects the dots between brands, retailers, and shoppers, providing brand manufacturers visibility into their distribution channels and rich consumer conversion intelligence. With actionable insights and practical recommendations, PriceSpider helps brands optimize the consumer's path to purchase to increase sales.

Frontier Capital is a Charlotte-based growth equity firm focused exclusively on software and technology-enabled business services companies. Founded in 1999, Frontier partners with management teams that can benefit from capital to accelerate growth, fund acquisitions, or generate shareholder liquidity. The firm makes minority and majority equity investments in high-growth companies.

Houlihan Lokey served as the exclusive financial advisor to PriceSpider.

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