Houlihan Lokey Advises Red's All Natural

Houlihan Lokey is pleased to announce that Red's All Natural (Red's) has sold a majority interest to Bansk, a consumer-focused private investment firm dedicated to building distinctive consumer brands. Financial details of the transaction were not disclosed. This deal closed January 31, 2023.

Founded in 2009, Red’s is a better-tasting, clean-label brand operating in the frozen burrito and breakfast sandwich category. Red’s provides more than 20 different high-quality frozen burritos and breakfast sandwiches, which are produced using simple ingredients with no artificial flavors, colors, or preservatives. The company’s products are created and refined by an industry-leading chef at its in-house manufacturing facility to ensure a superior consumer experience through consistent product quality, texture, and flavor. Red’s is headquartered in Franklin, Tennessee, and owns a manufacturing facility in North Sioux City, South Dakota.

Bansk is a New York-based private investment firm focused on investing in and building distinctive consumer brands. The firm partners with differentiated brands across four primary consumer categories: beauty and personal care, consumer health, food and beverage, and household products. Bansk’s tenured group of investors and operators have invested more than $30 billion of equity capital across more than 40 transactions with some of the most innovative and well-known consumer companies in the world. With more than three decades of investment experience in the consumer products industry, a global network of relationships, and a tested value creation playbook, Bansk seeks to partner with exceptional founders and management teams to drive outsized organic and acquisitive growth and position brands for enduring long-term success in the evolving consumer landscape.

Houlihan Lokey served as the exclusive financial advisor to Red’s and assisted in structuring and negotiating the transaction on its behalf. This deal represents another successful transaction for Houlihan Lokey in the consumer, food, and retail space.