Houlihan Lokey Advises Renovation Brands

Houlihan Lokey is pleased to announce that Renovation Brands, LLC, a portfolio company of Digital Fuel Capital (DFC), has received a strategic investment from Comvest Partners. The transaction closed on November 15, 2021.

Founded in 2002, Renovation Brands has become a significant online player in home renovation products. The company, led by Marc Sieger, Chief Executive Officer, operates a platform of eight distinct e-commerce destinations reflecting premium brands in the decorative finishes, kitchen and bath, and hearth and patio categories. Renovation Brands serves residential and commercial customers, including builders, architects, designers, and property managers. With a broad selection of curated products, more than 45,000 customer reviews, a customized digital buying experience, and in-house expert product support, Renovation Brands is a trusted, go-to source for many home renovation needs, from tin ceilings to bathroom vanities to electric fireplaces.

In the transaction, Comvest partnered with Renovation Brands’ founder, Rick Morse, and Digital Fuel Capital, a private investment firm.

Comvest Partners is a private investment firm providing equity and debt capital to middle-market companies across the U.S. Since its founding in 2000, Comvest Partners has invested over $7.1 billion. Today, Comvest Partners has approximately $6.5 billion in assets under management. Through its extensive capital resources and broad network of industry relationships, Comvest Partners offers companies financial sponsorship, critical strategic and operational support, and business development assistance.

Digital Fuel Capital is an investment firm focused on leaders in e-commerce. The company's portfolio spans a diverse set of categories serving both consumer and business customers. DFC provides both capital and in-house strategic and operational resources to help its companies succeed.

Houlihan Lokey acted as exclusive financial advisor to Renovation Brands and assisted in initiating and negotiating the transaction on its behalf. This transaction reinforces Houlihan Lokey's strong global franchise in the direct-to-homeowner and e-commerce industries.