Houlihan Lokey Advises Sagely Naturals

Houlihan Lokey is pleased to announce that Sagely Enterprises Inc. (Sagely Naturals), a premium CBD brand sold in leading FDM retailers throughout the U.S., has been acquired by HempFusion Wellness Inc. (TSX:CBD.U)(US:CBDHF)(FWB:8OO)(HempFusion). The transaction closed on July 7, 2021.

Founded in 2015 by Kerrigan Behrens and Kaley Nichol, Sagely Naturals is the largest female-founded CBD wellness brand. Since its inception, the brand has been on a mission to naturally modernize the medicine cabinet with high-quality, accessible CBD topical and ingestible products that help women feel their best. Sagely Naturals maintains a strong presence in the top drug retailers nationwide and is sold in key retailers such as CVS, Rite Aid, Albertsons, Sprouts, Nordstrom, as well as many other independent regional grocers, and natural food stores in addition to its e-commerce website. The company’s products are available in over 14,000 retail locations.

HempFusion is a health and wellness supplement company that formulates, markets, and distributes hemp-based natural supplements and probiotic products in the United States. Its products include tinctures, capsules, and topical creams and gel products under the HempFusion brand; digestive enzymes and probiotics and skin care products under the Probulin brand; and HF Labs and Biome Research branded products. HempFusion sells its products through its e-commerce websites and doctor practitioners as well as through various food, drug, mass, and convenience market retailers.

Houlihan Lokey served as Sagely Naturals’ exclusive financial advisor and assisted in negotiating terms, structure, and other financial aspects of the transaction on behalf of the company.