Houlihan Lokey Advises SheKnows Media

Houlihan Lokey is pleased to announce that SheKnows Media (SheKnows) has been acquired by Penske Media Corporation (PMC). The transaction closed on March 6, 2018.

SheKnows is a leading women's lifestyle digital media company with 80 million unique visitors per month and more than 300 million social media fans and followers. The company owns and operates media properties that include SheKnows, StyleCaster, and HelloFlo; organizes marquee industry events under the BlogHer brand; and is trusted with programmatically monetizing the advertising inventory of premium publishing partners such as E.W. Scripps, The Pioneer Woman, and Horoscope.

SheKnows' O&O properties are managed by an award-winning editorial team that works with leading bloggers and influencers to produce authentic, on-trend content across parenting, pop culture, fashion, food, DIY, and decor. For advertisers, SheKnows' robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month, allowing brands to distribute authentic content and integrated advertising at scale.

PMC, founded in 2004, is a leading digital media and information services company with significant experience in the entertainment, technology, fashion, retail, and luxury media segments. Current owned and operated brands include Variety, WWD, Rolling Stone, Deadline, Robb Report, Beauty Inc, FN, IndieWire, HollywoodLife, and BGR. The acquisition enables PMC to expand its premium portfolio of media brands; scale its audience reach and programmatic advertising capabilities; grow its events business around the BlogHer brand; augment its digital leadership team; and diversify across content verticals and advertising categories.