Houlihan Lokey Advises TotallyMoney

Houlihan Lokey is pleased to announce that Media Ingenuity Group (Holdings) Limited (dba TotallyMoney) has received a £29 million capital co-investment from Elliott Advisors (UK) Limited (Elliott) and Scottish Equity Partners (SEP). The transaction closed on February 18, 2019.

TotallyMoney is a U.K. consumer credit marketplace which has grown exponentially, at a time of significant disruption within the U.K. consumer credit and financial intermediation sectors. Since launching its Free Credit Report (FCR) model in late 2017, TotallyMoney has acquired more than one million new customers. Alongside its FCR, TotallyMoney's proprietary Borrowing Power algorithm uses a customer's live credit information together with real-time lending data to assess how likely they will be accepted for credit products without impacting their credit rating.

The investment will be used to accelerate customer acquisition, build out the technology platform, and to provide better credit for U.K. consumers. SEP is a technology-focused venture capital firm with an exceptional track record in backing high growth companies across SaaS, consumer internet, and tech-enabled service sectors.

Elliott is an affiliate of Elliott Management Corporation, one of the oldest fund managers of its kind under continuous management, currently managing $35 billion of assets under management.

Houlihan Lokey acted as the exclusive financial adviser to TotallyMoney. This transaction further strengthens Houlihan Lokey's leadership in the fintech, and credit and specialty finance sectors. This year, Houlihan Lokey has announced transactions, including the acquisitions of Compuscan by Experian, Small World by Equistone*, Lowell's Payment business unit by Collector Bank, Asset Control by Sovereign Capital Partners, Close Brothers Retail Finance by Klarna Bank, and Lombard Risk by Vermeg Group*.

*The acquisitions of Small World by Equistone and Lombard Risk by Vermeg Group were announced by Quayle Munro prior to its acquisition by Houlihan Lokey to establish the Data & Analytics Group.