Houlihan Lokey Advises Mountainside Fitness

Transaction: Mountainside Fitness - Private Investor

Houlihan Lokey is pleased to announce the recapitalization of Mountainside Fitness (MSF).

Founded in 1991, MSF is a leading player in the premium value space with ~150,000 total members at a $39 entry price point. The company currently operates 21 locations across the Scottsdale-Phoenix MSA. MSF is committed to its core pillars of all-day group fitness, best-in-class childcare, cleanliness, friendliness, and free towel service, delivering an offering on par with the leading premium players at a fraction of the cost.

Houlihan Lokey acted as exclusive financial advisor to MSF and also provided services through its Digital Value Creation team.

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