Houlihan Lokey Advises Museum of Illusions
Museum of Illusions has been acquired by Brightwood Capital Advisors
Sellside Advisor
Houlihan Lokey is pleased to announce that Metamorfoza d.o.o. (Museum of Illusions) has been acquired by Brightwood Capital Advisors LLC (Brightwood). Museum of Illusions is the largest and fastest-growing museum chain in the world, with nearly 70 locations across five continents. The transaction closed on January 6, 2026.
Founded in 2015, Museum of Illusions has emerged as a global leader in illusion-based experiences, offering a one-of-a-kind interactive museum space that seamlessly blends education and entertainment through visual, perceptual, and sensory components. Designed to encourage active participation and social sharing, the concept resonates with a wide range of audiences of all ages and translates seamlessly across cultures and languages due to its language-agnostic content.
With nearly 70 locations spanning 27 countries and five continents, the brand attracts millions of visitors each year. The company operates both a corporate-owned and franchise business model, enabling efficient global expansion and reinforcing its position as a durable, globally recognizable experiential entertainment platform.
Brightwood’s investment builds on a decade of growth and will fuel Museum of Illusions’ continued global expansion, including entry into new markets and increased investments in infrastructure, brand development, and marketing.
Brightwood is a private investment firm with a long-standing track record of investing in middle-market businesses. Brightwood specializes in providing senior debt capital with the ability to provide full capital solutions to its portfolio companies. Managing over $6 billion in assets as of September 30, 2025, Brightwood invests across a diversified range of products and industries.
Houlihan Lokey acted as the exclusive financial advisor to Museum of Illusions and its shareholders. This transaction represents another successful outcome for Houlihan Lokey’s leading out-of-home entertainment practice.
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