Houlihan Lokey Advises Outsell

Houlihan Lokey is pleased to announce that Outsell, LLC, a portfolio company of Northern Pacific Group, has been acquired by Impel. The transaction closed on June 17, 2024.

Founded in 2004 in Minneapolis, Minnesota, Outsell is an AI-powered customer engagement platform serving automotive manufacturers, retailers, and dealerships throughout the U.S. The company has grown to 170 people and has become a fully automated solution for dealers and OEMs to listen, predict, and communicate with consumers during every stage of the customer journey. During the past 12 months, Outsell has delivered more than 500 million personalized messages to 61 million consumers by leveraging first-party data, machine learning, and predictive AI models, and continues to scale.

Headquartered in Syracuse, New York, Impel, backed by Silversmith Capital Partners and Wavecrest Growth Partners, is a global leader in AI-powered customer lifecycle management for the automotive industry. The company’s compatibility with all major websites, CRM, and DMS platforms, paired with its advanced AI technology, powers seamless, hyper-personalized experiences. Since its inception, the company has delivered 21 billion shopper interactions, influencing more than $5 billion in sales and service revenue across 51 countries. Through this acquisition, the combined platform will serve more than 8,000 dealers in 51 countries.

Houlihan Lokey served as the exclusive sellside advisor to Outsell and assisted in marketing, structuring, and negotiating the transaction. This transaction further bolsters Houlihan Lokey’s leading position in front office software and autotech.

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