Houlihan Lokey Advises Pacific Park

Houlihan Lokey is pleased to announce that Santa Monica Amusements, LLC (Pacific Park) has been acquired by SC Holdings (SC).

Pacific Park is a one-of-a-kind beachfront amusement park prominently located on the world-famous Santa Monica Pier in Los Angeles. As one of the only admission-free amusement parks on the West Coast with a broad array of attractions and activities, Pacific Park offers a highly differentiated, family-friendly experience that generates wide demographic appeal from millions of local visitors, domestic travelers, and international tourists. The park contains 12 exciting rides suitable for all ages, 14 interactive carnival games, various food and beverage offerings, and dedicated merchandise stores/gift shops resulting in an experience that has “something for everyone.” The park is famous for its iconic Ferris wheel, which can be seen from miles away, and has become one of Los Angeles’ most easily identifiable landmarks, and is featured in countless movies, TV shows, and commercials.

SC is a multi-strategy investment firm with global experience building businesses and executing transactions. Led by entrepreneurs, SC brings an operator-driven approach to partnerships and prides itself on contributing real value to market-leading brands and platforms. The firm invests across the sports, entertainment, hospitality, and consumer sectors.

Houlihan Lokey acted as the exclusive financial advisor to Pacific Park and its shareholders. This transaction provides another successful outcome for Houlihan Lokey’s leading out-of-home entertainment practice.