Houlihan Lokey Advises PSG on Its Investment in Real Estate Business Analytics

Houlihan Lokey is pleased to announce that PSG has made a strategic investment in Real Estate Business Analytics (REBA).

REBA, a leading provider of data and analytics solutions for the multi-family real estate industry, has received a strategic investment from PSG, a Boston-based growth equity firm focused on partnering with leading software and technology-enabled services companies. PSG will support REBA’s continued growth, product innovation, and expansion across the multifamily real estate market.

REBA provides a purpose-built platform that enables multi-family owners, operators, and property management companies to make more informed decisions across pricing, marketing, operations, and resident engagement. Leveraging proprietary data and advanced analytics, REBA delivers actionable insights that help customers optimize property performance, improve decision-making, and drive greater efficiency across their portfolios.

PSG is a leading growth equity firm based in Boston, Massachusetts, with a focus on partnering with growth-stage software and technology-enabled services companies. PSG brings significant experience supporting management teams through periods of accelerated growth, leveraging its operational resources, industry expertise, and extensive network to help companies scale their products, teams, and go-to-market strategies.

Houlihan Lokey served as the financial advisor to PSG. This transaction highlights the firm’s continued momentum in the PropTech and vertical software sectors.

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