Houlihan Lokey Advises Purely Elizabeth

Houlihan Lokey’s Consumer Group is pleased to announce that Ferrero Group has signed an agreement to acquire Purely Elizabeth.

Founded in 2009 by wellness entrepreneur and holistic nutrition counselor Elizabeth Stein, Purely Elizabeth is a modern wellness brand that is redefining the better-for-you breakfast category and beyond. What began with Elizabeth’s vision to create nourishing food without compromising on taste has grown into a beloved portfolio spanning granola, oatmeal, cereal, and more. A pioneer in bringing ancient grains, thoughtfully sourced ingredients, and functional nutrition into the mainstream, Purely Elizabeth continues to create products that meet consumers at the intersection of nutrition and deliciousness. Its mission is simple: to help people thrive on their wellness journey, one delicious bite at a time. For more information, visit www.PurelyElizabeth.com or follow @Purely_Elizabeth on Instagram and TikTok.

Houlihan Lokey served as the exclusive sellside advisor to Purely Elizabeth. This transaction builds on Houlihan Lokey’s leading experience in the food and beverage industry.

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