Houlihan Lokey Advises Queue-it

Houlihan Lokey is pleased to announce that Queue-it, a global provider of online traffic orchestration solutions and a portfolio company of GRO, has agreed to be acquired by THL Partners (THL), a premier investment firm investing in middle-market growth companies. Together, THL and Queue-it will focus on accelerating product innovation and expanding the company’s global reach.

Founded and headquartered in Denmark in 2010, Queue-it helps enterprises and public organisations manage online traffic surges, protect digital infrastructure, mitigate bots and abuse, and deliver fair, reliable access to critical online services. Its platform is trusted by organisations around the world and operates across ticketing, retail, government, financial services, and other mission-critical industries.

THL is a premier investment firm specialising in middle-market growth companies exclusively within healthcare, financial technology and services, and technology and business solutions. THL couples deep sector expertise with dedicated operating resources to build great companies of lasting value in partnership with management teams. THL will invest in Queue-it through its Automation Fund II.

THL’s partnership with Queue-it builds on the firm’s long-standing investment focus on IT operations and data, which includes software companies that help organisations operate, secure, and optimise increasingly complex digital infrastructure. As internet traffic continues to grow and AI-driven activity reshapes how organisations manage digital demand, THL believes Queue-it is well-positioned to help customers deliver resilient online experiences.

“We are excited to partner with THL as we enter a new chapter in Queue-it’s journey,” said Jesper Essendrop, CEO of Queue-it. “THL brings deep experience scaling global software businesses and shares our conviction in the opportunity ahead. Together, we will continue investing in innovation, supporting customers around the world, and strengthening our platform as organisations increasingly look to manage complex digital traffic.”

“Queue-it has built an impressive platform that helps organisations deliver reliable digital experiences during their most critical moments,” said Jordan Welu, Managing Director at THL. “We have deep respect for the culture Jesper and the team have built in Copenhagen, and we are committed to preserving the values and identity that have made Queue-it successful. We look forward to partnering with the entire Queue-it team to support the company’s next phase of growth.”

Financial terms of the transaction were not disclosed. Closing of the transaction is subject to customary conditions, including receipt of required regulatory approvals.

Houlihan Lokey served as the financial advisor to Queue-it.

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