Houlihan Lokey Advises Revive Marketing

Houlihan Lokey is pleased to announce that Revive Marketing, LLC (Revive), a subsidiary of The Interpublic Group of Companies (IPG), has been acquired by Brown Parker & Demarinis Advertising, LLC (BPD), a portfolio company of WindRose Health Investors.

Revive, a leading marketing services firm in the hospital and health system sector, has been acquired by BPD, a premier data-driven health system marketing services company. The combination forms a marketing and communications tech-enabled services organization serving the nation’s leading hospital, health system, and care delivery brands, as well as notable clients from the health tech, health services and overall healthcare space. Together, the firms will offer powerful integrated solutions to help clients solve their greatest business, marketing, and communications challenges.

“We are thrilled to welcome Revive’s industry-leading talent to BPD. Revive has been delivering proven marketing, branding, and communications results for clients for many years and brings their additional depth, capabilities, and expertise in provider marketing and communications to BPD,” said Jason Brown, CEO and Co-Founder of BPD.

“Healthcare marketers and communicators are facing a dramatically changing world, with new competition, new consumerism, and new financial and regulatory challenges. The combination of BPD and Revive will allow us to bring the most experienced and forward-thinking team in the industry to bear in helping brands reimagine their roles, reinvent their businesses, and transform their impact on health in the U.S.,” said Chris Bevolo, CEO of Revive.

Houlihan Lokey served as the exclusive financial advisor to IPG and Revive.