Houlihan Lokey Advises R/GA

Houlihan Lokey is pleased to announce that R/GA, a subsidiary of The Interpublic Group of Companies (IPG), has been acquired by Truelink Capital (Truelink).

As a leading creative innovation agency, R/GA will leverage this partnership to accelerate technology enablement, invest in new talent and capabilities, and support AI-driven transformation. With a legacy of groundbreaking creative work for brands like Google, Fujitsu, BBC News, and Samsung, R/GA is poised for its next phase of innovation.

Truelink is launching a $50 million innovation fund to drive R/GA’s expansion into generative technology. R/GA also plans to leverage this fund to invest in new skills, talent, product development, and future acquisitions. R/GA’s newly established Strategic Advisory Council brings together a selected group of high-profile experienced external perspectives across specific sectors to help support transformation opportunities with the greatest returns for clients.

“Today is a landmark moment for R/GA, as we enter an exciting new chapter as a private company supported by our new partners at Truelink. This announcement also signals a stark contrast to a wider trend toward consolidation in the agency business. Most agencies will struggle to make the pivot in this new age, especially at a time when they’re operating within complex agency structures, saddled with legacy business models,” said Robin Forbes, Global CEO of R/GA.

“We see the growth of AI-enabled experiences playing an increasingly important role in unlocking value in marketing services. R/GA is both designed and perfectly positioned to help seize that new opportunity with clients, which is why we’re so excited to back R/GA’s global leadership team through our strategic investment,” said Luke Myers, Co-Founder and Managing Partner at Truelink.

Houlihan Lokey served as the financial advisor to IPG and R/GA.

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