Houlihan Lokey Advises Southfield Capital

Houlihan Lokey is pleased to announce that Southfield Capital (Southfield) has made an investment in Business Development Resources, Inc. (BDR) and simultaneously acquired BxB Media. The transaction closed on June 25, 2024.

Southfield, a premier lower-middle-market private equity firm, announced its partnership with BDR, a leading business coaching and training organization to field services contractors and distributors. As part of Southfield’s investment in BDR, the company simultaneously acquired BxB Media, a full-service marketing agency supporting similar field services contractors. BDR’s owner, Bruce Wiseman, will remain involved in the business post-close, with Mr. Wiseman continuing in his existing capacity as CEO.

BDR provides business coaching and training to field services contractors and distributors. The company helps founder-owned services businesses build sustainable companies through a broad portfolio of coaching services focused on strategy, accounting, and marketing. The company leverages a rigorous curriculum and an exceptional team of coaches to succeed in driving value for its partners. BDR was founded in 1998 by Bruce Wiseman and Barry Burnett (in memoriam) and is headquartered in Seattle.

BDR and BxB Media have been partnering for more than a decade to support the growth of field service contractors nationwide. That history, paired with aligned missions, visions, and values, led to a natural fit in the acquisition process. The BxB Media brand will operate under BDR as a new “Marketing Services” department, continuing to expand the reach of two first-class industry brands.

Southfield is a private equity firm that invests in high-growth, lower-middle-market companies in the outsourced business services sector. The firm targets companies with $4 million to $15 million in EBITDA and partners with management to scale the business through a combination of organic and acquisition growth strategies.

Houlihan Lokey acted as Southfield’s exclusive financial advisor.

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