Houlihan Lokey Advises Zubie

Houlihan Lokey is pleased to announce that Zubie, Inc., a leading provider of connected-car solutions, has been acquired by TSD Mobility Solutions (TSD), a global software provider for rental car companies and automotive dealerships and a subsidiary of Reynolds & Reynolds.

Since 2012, operators and fleet managers have trusted Zubie to streamline operations, increase vehicle utilization, protect assets, and deliver a better customer experience through reliable, data-driven insights. Zubie delivers advanced fleet management solutions, including real-time vehicle tracking, driver performance, vehicle health and maintenance visibility, and extensive integrations with industry-specific software providers. Notably, Zubie is the premier fleet software solution for car rental agencies and dealership loaner fleets.

TSD designs and develops fleet mobility solutions for dealerships, auto manufacturers, public automotive groups, and rental companies worldwide. Its solutions are used across 92 countries and six continents, helping more than 16,000 dealerships and car rental companies improve their operations. TSD has been a subsidiary company of Reynolds & Reynolds since 2024. Founded in 1866, Reynolds & Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better results and transform the customer experience.

Zubie’s award-winning technology will enhance TSD’s telematics offerings. As an example of the kind of innovation TSD expects to see through the acquisition, one must look no further than Zubie’s Smoke Detection service. Earlier this year, at the second annual Stevie Awards for Technology Excellence, Zubie was named the winner of a Gold Stevie Award for its Smoke Detection service. This innovation is setting a new industry standard for proactive fleet protection and policy enforcement, transforming the way rental operators protect their assets and hold renters accountable.

“Joining forces with TSD allows us to deliver even greater value to the rental and dealership operators who rely on us every day,” said Chad Caswell, CEO of Zubie. “Our customers will see faster innovation, broader integrations, and more tools to improve their bottom line. With TSD’s global reach and our continued focus on customer success, the best is yet to come.”

“By bringing Zubie into the TSD family, it will strengthen our ability to manage fleets across North America and the world,” said Shawn Concannon, President of TSD. “Never before have TSD’s telematics offerings been as robust as they are today and will be tomorrow. I couldn’t be happier to welcome the Zubie team to TSD. With their leadership remaining in place, the incredible work they have done will continue. I’m excited to see what they will come up with next.”

Houlihan Lokey served as the exclusive financial advisor to Zubie. This deal highlights Houlihan Lokey’s continued success as a leading advisor in the transportation technology space.

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