Mr. Crawford is a Vice President in Houlihan Lokey’s Consumer Group, focusing on the beauty and personal care sectors. He has nearly a decade of experience executing sellside, buyside, and capital-raising transactions in a broad range of consumer verticals, including beauty, personal care, household, pet, food and beverage, and hospitality.
Mr. Crawford’s notable transaction experience includes the sales of DECIEM to Estée Lauder; Flat Iron to McWin and TriSpan; Loungers PLC to Fortress; Butcher's Pet Care to Inspired Pet Nutrition and CapVest; Princes Group to Newlat; Invincible Brands to Henkel; Future Beauty Labs to Paris Presents and Yellow Wood Partners; eSalon to Henkel; and ESPA Skincare to THG.
Previously, Mr. Crawford was an Associate at Baylor Klein, a London-based independent advisory firm offering corporate finance advice to clients in the household, beauty, and personal care sectors. Baylor Klein grew to be one of the most successful M&A advisors in the space before its acquisition by Houlihan Lokey in 2021.
Mr. Crawford holds an M.A. in Natural Sciences (Chemistry) from the University of Cambridge.